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The New Role of Data in K-12 Sales

Today there is an unprecedented amount of data available to K-12 publishers and suppliers about their sales prospects. But even in the ultra competitive education marketplace, too many sales and marketing teams are still wasting the opportunity to find and engage the prospects most likely to make a purchase.

 

Is your team taking full advantage of the school and district data that’s now out there? After reading this paper, you will understand:

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    • Why the K-12 market has shifted so dramatically in recent years.
    • The impact quality K-12 data can have on your sales and marketing ROI.
    • How some companies are already using K-12 market intelligence tools to get ahead.

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